Events & News, Sense of Place Partners with M Public Relations

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South Walton, Fla., July 18, 2011 has partnered with M Public Relations of Miramar Beach to help manage the growing network’s daily operations and branding initiatives.

Madra McDonald of M Public Relations

Madra McDonald of M Public Relations

[Photo by Jack Gardner]

“No one understands how to communicate our local lifestyle better than a local, and Madra McDonald is a true life-long resident,” said 30A’s Mike Ragsdale. “Madra’s team consistently delivers powerful results for clients such as YOLO Board, Stand Up Fitness, Calavera Swimwear, Beach Properties of Florida, SunQuest Cruises, Table Five and many others, and we’re so excited to be working with her again.”

Last year, M Public Relations took over 30A’s daily operations for 3 months while the company’s owners were traveling.

“Most people didn’t even know we were gone, which is very strong testimony to how well Madra understands the brand,” said Ragsdale. “She sees the 30A vision very clearly.”

In addition to helping manage the popular 30A brand,

South Walton logo
The new logo was created by local designer Jake Meyer of I Will Design for Food, based on feedback from thousands of 30A fans

M Public Relations will also help promote and manage the new, which is expected to launch within a few weeks.

“I’m thrilled to be teaming up with Mike and the 30A team as they continue to roll-out new and exciting layers of the beloved lifestyle brand,” said McDonald. “Over the years, I’ve always found to be a positive and refreshing information hub for locals and visitors alike. Today, it has evolved into a household name that celebrates this beautiful, quaint corner of Florida that we’re fortunate to call home.”

Ragsdale said he believes it is very important to hire and utilize local talents, and to support local business owners.

“Walton County’s home to an amazing variety of world-class designers, photographers, writers, chefs, musicians, artists, architects, marketers, entrepreneurs, PR practitioners and other professionals,” said Ragsdale. “Every time we hire or support one of our local talents, we’re investing in Walton County’s future.”

Based in Miramar Beach, Florida, M Public Relations is a full-service PR and marketing company that specializes in brand awareness and credibility. Founded in 2008, the company’s portfolio of clients includes YOLO Board, Stand Up Fitness, Calavera Swimwear, Beach Properties of Florida, SunQuest Cruises, Table Five and, among many other successful brands. For more information about M Public Relations, please call 850-376-7386 or visit

“ is the go-to destination for anyone

Life Shines The 30A Song


living in or traveling to the 30A communities, including Seaside, Rosemary Beach and WaterColor,” said Emerald Coast magazine. Reaching over 116,000 unique visitors per month, the company’s growing network includes (The #1 Guide to Florida’s Scenic Highway 30A), 30A iPhone and 30A Android (30A’s #1 Mobile Guides), 30A Rentals, Emerald Coast Radio, and 30A Facebook, with over 60,000 fans. Official “30A”-brand products are now sold in 25 retail stores, and the company recently released Life Shines (The 30A Song) by Bryan Kennedy on iTunes. Featured in Entrepreneur magazine, 30A’s “local guide” business model, TownWizard, has rapidly spread to over 130 markets worldwide. The company is also preparing to launch, a new website designed to provide helpful information for visitors.

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