Wed, Oct 9th, 2013 by Jordan Staggs
The stage is set for South Walton Fashion Week as area designers, retail stores, and fashionistas alike prepare for the inaugural event at Grand Boulevard Town Center in Sandestin October 11–13. VIE, a luxury lifestyle magazine based in Grayton Beach, Fla., and published by Cornerstone Marketing & Advertising – The Idea Boutique®, is proud to be a sponsor of South Walton Fashion Week and looks forward to featuring the winners of the emerging designer and model competitions in its upcoming November/December issue.
Six emerging designers from the Southeast will present exclusive runway shows and compete for the title of top designer, $1,500, and a storefront display at Grand Boulevard, while the winning model will receive $500 and will be named the face of South Walton Fashion Week 2014. Both winners will be featured with a fashion spread in VIE following an exclusive photo shoot with Sheila Goode and Hayley Green of Goode Green Photography, a combined value of over $13,000. VIE is distributed throughout the area, in bookstores and airports throughout the United States and available digitally on the iPad and at viezine.com.
The competing emerging designers are Cayce Collins, Andi Eaton of Hazel & Florange, Jennifer Nina Evans, Ashlie Ming of Blackout, Ella Rose, and Sarah Elizabeth Winford of The Winford Label. These designers will present their collections beginning at 7:00 p.m. on October 12 at the South Walton Fashion Week Emerging Designer Runway at Grand Boulevard Town Center. Read more about the designers HERE.
Having recently returned from New York Mercedes-Benz Fashion Week’s Spring 2014 presentations last month, the VIE team is excited to see what the South Walton Fashion Week collections will bring to the style scene for next season.
“It’s inspiring to see what these up-and-coming names in fashion present,” said Lisa Burwell, publisher of VIE. “The big designers at Mercedes-Benz tend to stick with what is safe and will be seen in stores and on the red carpet the next season, but there’s something fresher and more artistic about a designer who is experimenting and still creating their brand. That’s what will make this event truly fun to attend.”
In addition to the six emerging designers who will be competing, a collection of South Walton designers and retailers will present their own collections on the runway Friday and Saturday night, including Visit South Walton, Tommy Bahama, Nicole Paloma, The Seaside Style, The Alys Shoppe, Southern Fashion House, Ophelia Swimwear, 30A Gear, and select retailers from Silver Sands Premium Outlets and Grand Boulevard. Many local retailers and restaurants are also hosting designer trunk shows, shopping specials and events throughout the week, which are open to the public. For a full schedule and information, visit www.swfw.org.
“The South Walton area has really blossomed recently. With a variety of high-end boutiques and fashion designers beginning to make names for themselves, the area is being recognized on a national scale,” Burwell said. “We’re thrilled to be able to showcase to the country that this collection of beach towns has its own style, and that it’s more than flip flops and bathing suits.”
VIE creative director, Tracey Thomas, will be sitting in on the judges’ panel for the model competition, while assistant editor, Jordan Staggs, will be covering the event on VIE’s social media channels and interviewing the event organizers, local contributors, models and designers, and celebrity judges throughout the week. Video producer Ben Rosenau will be on site capturing interviews and footage for a mini documentary to appear on viezine.com/VIEtv.
“I am honored to be representing VIE as a judge for the model competition,” Thomas said. “What a great opportunity for these emerging designers to showcase their collections to the local public on such a professional platform. It’s going to be a fun event.”
Following Friday night’s runway shows, SWFW attendees will have the opportunity to “Shop The Block,” as select Grand Boulevard retailers will be open from 9:00 to 11:00, while The Market Shops of Sandestin will sponsor Saturday night’s after-party from 9:30 to 11:30 at Grand Boulevard. The winners of the emerging designer and model competitions will be announced during the after-party, so don’t miss it!
Tickets for South Walton Fashion Week are on sale now at www.swfw.org and proceeds will benefit the Cultural Arts Alliance of Walton County.
Be sure to follow VIE – People + Places, South Walton Fashion Week, and 30A Street Style on Facebook, Twitter and Instagram (@viezine, @swfw, @30astreetstyle) for updates and style photos throughout the event, and stay tuned for VIE’s Nov./Dec. 2013 issue to read more about SWFW and the winning designer and model!
About VIE Magazine
A luxury lifestyle magazine, VIE, French for “life,” celebrates just that— stories with heart and soul. Fusing fashion, travel, philanthropy, health and art, VIE inspires its readers with elegance and grace. Published by Cornerstone Marketing & Advertising, Inc. – The Idea Boutique®, VIE is complimentary to residents and visitors from Pensacola to Apalachicola, Florida, at many retail and professional locations. Copies are also available at select bookstores, newsstands, and other periodical distribution points throughout the U.S. for $5.95 per issue. For home or office delivery, annual and two-year subscriptions can be ordered online. To receive more information about availability, advertising, or other details, please contact the publisher by visiting www.viezine.com.
About South Walton Fashion Week
South Walton Fashion Week is a three day series of dynamic fashion events with proceeds benefitting The Cultural Arts Alliance of Walton County, Inc., to fund their Educational Giving Program which provides much-needed dollars to Walton County teachers for art supplies, books and other supplements in their classroom, along with need-based student art scholarships and college scholarships.
This high-end, multi-media weekend of events will showcase South Walton’s premier clothing boutiques and talented local designers; host a regional fashion design competition and feature selected Emerging Designers on the runway in an exclusive show dedicated to their designs; and solicit model talent across the Southeast…ultimately helping launch careers of up and coming fashion designers. www.swfw.org
About Cultural Arts Alliance
The Cultural Arts Alliance of Walton County (CAA) is a Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education.
The vision of the CAA is to be the catalyst for Walton County’s growth as a destination for cultural and artistic excellence through which lives are enriched, economy is stimulated and community is strengthened. www.culturalartsalliance.com
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