Couture, Events & News

Super Saturday Lineup for South Walton Fashion Week

Saturday, October 12 is South Walton’s Fashion Week Superbowl of Fashion with an exciting lineup of designer trunk shows, parties, and runway shows starting in the morning and continuing until late Sat. night!

Saturday, October 12:

The Alys Shoppe will host a trunk show on Saturday, October 12 from 9 a.m.–3 p.m. with designs from: S.Carter Designs, A.Barclay Scarves, Busy Bees Kids, Letarte Apparel, Turkish T, along with many specialty pieces and the opportunity to mix and mingle with designers from some of these lines.

Nicole Paloma, local designer, will raise a glass with her “Fashion Toast” Trunk Show on Saturday, Oct 12 from 11–1 p.m. with signature spirits, giveaways, special Fashion Week discounts and the opportunity to shop her exclusive and limited designs shown on the SWFW runway. The Nicole Paloma flagship workspace is located at The Shops of Grayton in Grayton Beach and offers one of the area’s only locally designed and sewn collections with true South Walton artistry.

Jewel Toffier, Coastal clothing and accessories for women, will host a trunk show at both their Seaside and Gulf Place locations with specials on Saturday, October 12 from 1–3 p.m. Jewel Toffier designs, produces and manufactures an exclusive line of knits, silks, linens and rayon spandex. They also showcase European lines as well as shoes, boots, fragrance, and accessories.

Snap Tweens will host a “Fall Fashion Festival” at their Seaside location on Saturday October 12 from 1–3 p.m., premiering a new collection of charmed anklets from Peace, Passion & Positivity.  They will also offer complimentary photos with purchase of $20 or more.

Pish Posh Patchouli’s will host a “Beauty Bar” for all guests throughout the event weekend at Grand Boulevard for touch-ups from La Bella Donna and Ilia, an all natural organic makeup line, spritzers, boutique fragrances, glosses, lotions and potions.

Pre-Party Hosted by Silver Sands Premium Outlets will be held in the Main Tent at Grand Boulevard from 6–7 p.m. Pre-show celebration for the night’s big event!

Exclusive Runway Shows in the Main Tent from 7–9 p.m. See exquisite fashions by designer finalists and find out who is this year’s winning designer and model, who will be featured in VIE’s upcoming Nov/Dec issue!

Post-Party Hosted by The NEW Market Shops at Sandestin in the Main Tent at Grand Boulevard from 9–11 p.m. Join us for libations, late-night noshing, and lots of fun.

Join the Fun!

SWFW tickets are $50 in advance and $65 at the door for Friday and Saturday night, $25 and $35 at the door Sunday; and a weekend pass is available for $90 in advance and $120 at the door. Tickets can be purchased by visiting Advance purchase is recommended.

For more information and an event schedule of South Walton Fashion Week, visit or contact Jennifer Steele, Executive Director of the Cultural Arts Alliance at (850) 622-5970, South Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center.

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